Summary of global LCD TV panel Market in the first

2022-07-23
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Summary of the global LCD TV panel Market in the first half of 2018

looking back on the past first half of 2018, the global political and economic pattern fluctuated, trade frictions between major countries continued, China's economic growth slowed down, coupled with the intensification of exchange rate fluctuations, the performance of TV markets in major regions of the world was in the doldrums, shipments were not as good as expected, and there was strong pessimism. However, through active projects and pull in shipments, panel manufacturers still have a large increase in the number of shipments year-on-year, and the inventory has been effectively removed. According to the data of group intelligence consulting, in the first half of 2018, the global shipment of LCD TV panels reached 135million units, a month on month decrease of 3.7% and a year-on-year increase of 10.6%. The shipment area decreased by 3.6% month on month and increased by 8.8% year on year. The year-on-year growth rate of shipping area is lower than that of quantity, and the large-scale speed is still slowing down

the proportion of small and medium-sized products has increased, and the average size has stagnated.

in terms of size, driven by the world cup, the overseas market demand has continued to strengthen, driving the year-on-year growth of small and medium-sized products. According to qunxi consulting data, in the first half of 2018, 32 "panel shipments increased by 25% year-on-year, accounting for 32% of the global LCD TV panels. 39" ~ 45 "panel shipments increased by 11% year-on-year, accounting for 24.4%. In contrast, for large sizes, 65" "Shipments decreased by 4% month on month, accounting for about 4.4% for five consecutive quarters, and the shipment performance was significantly worse than expected. However, due to the increase in the proportion of small size, the proportion of large size did not increase significantly, and the average size of global LCD TV panels did not increase in the first half of the year, but decreased. According to the data of group intelligence consulting, the average size of global LCD TV panels in the first quarter of 2018 was 43.6 inches, a month on month decrease of 0.1 inches, and the average size of LCD TV panels in the second quarter It was 43.3 inches, down 0.3 inches month on month. Qunzhi consulting believes that the slower than expected growth of average size is one of the important factors for the imbalance between supply and demand in the global LCD TV panel Market in the first half of the year

BOE ranks first in terms of quantity and South Korea's factory area.

from the perspective of branch manufacturers, China's panel factories have combined technologies such as tableland silk design and repeated processing to dynamically display load value, displacement value, deformation value, experimental speed and experimental curve in real time. Due to the continuous expansion of production capacity, the overall competitiveness has been significantly improved, and the proportion in the global LCD TV panel market has been increasing. According to the ranking of shipment quantity in the first half of 2018, BOE, LGD and qunchuang optoelectronics ranked the top three, Samsung (SDC) ranked the fourth and csot ranked the fifth respectively

BOE delivered 25.84 million units in the first half of 2018, surpassing LGD and ranking the world's leader. In 2018, BOE Fuqing's G8.5 generation line reached full production, the world's first 10.5 generation panel line was mass produced, and the number of shipments maintained a rapid growth. At the same time, it has gradually made breakthroughs in large-scale fields above 55 ", effectively improved the product structure, and ranked among the top three in the world in terms of area

lgd shipped 23.72 million LCD TV panels, down 7.2% month on month and 3.4% year on year. LGD continues to promote large-scale products, and maintains a leading position in large-scale and high-end products such as 55 ", 65" and 75 ". Although the ranking of shipment quantity lags behind BOE, the ranking of shipment area remains ahead. At the same time, due to the decline in the profitability of LCD TV panels, LGD accelerated its layout and investment in the field of OLED TV panels. Among them, the OLED production line in Guangzhou was officially approved. Pozhou P10 in South Korea also actively plans to directly invest in the OLED TV production line. At the same time, it will accelerate the conversion of G8.5 generation LCD production capacity to OLED production

in the first half of this year, qunchuang optoelectronics has been operating with high inventory. With the change of operation strategy in the second quarter, the inventory was actively and effectively removed at the end of the second quarter. In the first half of the year, the total shipment reached 20.74 million pieces, a year-on-year increase of 7.4%, ranking third in the world in terms of quantity and fourth in terms of area

Samsung (SDC) mainly focuses on high-end large-size products, and the scale of 65 "is expanding. Among them, Samsung's 8K strategy is active. In the second quarter, it has mass produced 8K TV panels. Its overall shipment quantity is relatively stable, ranking fourth in the shipment quantity, but the shipment area ranks second only to LGD

csot maintained full production and full sales. In the first half of the year, the total shipment reached 19.1 million pieces, with a year-on-year increase of 5.6%. The shipment quantity and area ranked fifth in the world. In terms of products, it is still dominated by 32 "and 55", but in the second quarter, the product structure was adjusted to reduce 32 "output and increase 43" supply

due to the positive capacity expansion of Chinese manufacturers, Youda's market share has been reduced to less than 10%. Youda's investment is relatively conservative. In the second half of this year, the G8.5 generation line expanded production capacity ushered in mass production, and the production capacity will increase slightly

for other panel manufacturers, Huike's g8.6 generation line is almost full of production and sales, maintaining a stable shipment, and the products are mainly 32 ". Two new g8.6 generation lines under CEC have started mass production and production, but the shipment volume has maintained a slow growth. Sharp's panel production line maintains a high turnover rate, but the inventory pressure is obvious. It relieves the inventory pressure through continuous product structure adjustment

in the first half of the year, the price of LCD TV panel accelerated to decline, highlighting the operating pressure.

panel prices began to decline in the second quarter of 2017. However, in the first half of this year, the TV market performed poorly, and panel prices still maintained a downward trend in June. The decline in the second quarter expanded, and the price was once close to the cash cost, making panel factories bear huge pressure of losses

32 "in terms of price, the price dropped slowly last year and gradually widened the price difference with adjacent sizes. However, in the second quarter of this year, the supply and demand were unbalanced, and the price of 32 "panel fell sharply. According to the data of swarm intelligence consulting, the price of "32" in the first half of 2018 decreased by 31%, while it decreased by nearly 40% compared with the price peak in 2017

39.5 "~ 43" size segment, the end market promotion is not active, and the demand is relatively weak. The G8.5 generation production capacity of BOE Fuqing continues to release, This has led to an increase in the supply of "43" panels, and the panel price has maintained a significant decline.

49 "~ 50", the new g8.6 generation line has greatly enriched the supply resources of "50" panels. At the same time, the manufacturer's inventory has risen, and the price is relatively positive, even compared with 49 " "Price inversion accelerates the further transfer of demand from" 49 "to" 50 ".

55" is still the gold size configured by manufacturers in the large-scale field, and the demand for goods preparation continues to be strong. The import amount of US $1.566 million in October fell slightly compared with other sizes. According to the data of group intelligence consultation, 55% in the first half of 2018 "The price of" 65 "has decreased by 16.1%, and by 31.5% compared with the price peak in 2017.

65" the price has fallen since June 2017. In particular, with the smooth mass production of BOE's generation 10.5 line, the supply expectation of "65" has been greatly enhanced, and the decline in the price of "65" panels in the second quarter has widened. The overall decline in the first half of this year is close to 25%.

panel prices accelerated in the second quarter, falling below the total cost one after another, making panel manufacturers The profit of the company is facing severe challenges and difficult to make profits. However, panel manufacturers have driven the growth of panel shipment through positive price strategy, and the inventory has been effectively removed

panel manufacturers will have the opportunity to achieve phased business improvement through strategic adjustment. However, with the continuous release of new panel capacity, they will face a very severe competitive environment for a long time in the future. Qunzhi consulting believes that, on the one hand, panel manufacturers should actively seek to reduce costs, but under the tight supply environment of IC and other key parts, there is limited room for product cost reduction. Therefore, it is more important to continuously promote product technology upgrading to enhance the overall competitiveness; And expand new innovative application markets to reduce risks

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